That feeling is so much better than any amount of money or label offer could have given me. I really got to be myself, and when I hit these milestones, it was from my work. Now signed to Rise Records, releasing a cover of Bring Me The Horizon’s “ Can You Feel My Heart” (which earned Oli Sykes’ approval) and playing Lollapalooza and Unsilent Night festivals, Mothica says the most exciting thing for her is that “the success through TikTok is me showing my personality. Cutting out the callous industry types looking to prey on young, vulnerable women for their own gain in the wake of #MeToo has not exactly been terrible, either. Offering a direct line of communication and community with their audience has helped artists be valued for their music and personality rather than gender and looks.
While groundwork has been laid to implement better opportunities for women over the decades, online spaces are paving a way forward for diversification of the music landscape in ways we’ve seen before.Īs we brace for Web3, TikTok is quickly becoming the incubator for the music industry’s next stars, fostering diverse talents from all walks of life and garnering them huge success on the 15-second to three-minute video app. Fading are the tedious mind games from an industry resilient in its sexist ways no stooping to the “female-fronted” trope to sell yourself or groveling for the same opportunities handed to men.
Baby storme how to#
In the age of accessibility, where you now can learn how to produce your own tracks from YouTube tutorials, young women in music are taking their careers back into their own hands.
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